when.agency is here to help...
Born from a need for things to be easier in a constantly busy and evolving world, when. agency is here to make our clients and their clients experience' simpler.
As a professional people pleaser, Annie could see the frustration in clients and business owners alike, by just how many gaps in the market there were between the systems available and the ones being used. She is here to ensure that your business has the systems and services in place that work best for you!
when. agency are dedicated to providing tailored consulting and planning services that enhance operational efficiency and elevate brand identity, ensuring that your small business stands out and reaches its full potential.


Hi! I'm Annie. I love coffee, flowers, dogs, Prosecco, a good mirror selfie, and any excuse to dress up.
I think I'm a really good singer even though I know I'm not.
I love to dance in my kitchen, my car, the office... pretty much anywhere there is music. I love music, but I can't play an instrument.
I love long walks along the beach but I hate sand... you get it.
Luckily, I love admin, planning and organising which are all things I am really good at... If you love what you do for work, but the admin and organising parts of running a business are holding you back, lets get coffee and figure out how I can help you get back to the parts you love, while I take care of the rest.








....not just ordinary admin
Don't need a full-time PA but have some big things coming up that you could use some life-admin support for?
This is the perfect package for you!
Is your life or business (or both...) running on chaos rather than clarity... focus and flow is designed to help implement sustainable systems and enable you to grow and thrive.








If you are in the trade & construction industry and the only running you're doing is chasing invoices, we’ve got the admin, systems and tools you need to simplify your business life.
Do everyday tasks feel overwhelming, even when you want to do them? Annie offers executive function support and body doubling for NDIS participants.






Whether you’re running a business, managing a household, or juggling both, admin can quietly drain your time, energy, and momentum. We work with you to figure out exactly the level of support you need — no more, no less — with clarity, flexibility, and respect for how you work. And then we deliver it!
what. if I can't find what I'm looking for?
















